Our goal is conversion. We are supposed to make disciples. So, how do we track success and hit the right target? Here are some things we need to track + a free assessment tool to see how your parish is doing.

I recently ran across an essay which may be one of the most influential pieces of writing in the last 30 years. I heard about it previously, but had not read it until last week. After several readings, I concluded that to modern ears, it sounds like someone is writing satire. But, it isn’t. Rather, the essay was written in 1987 about how to “desensitization of the American public concerning gays and gay rights”. What is amazing is how the strategy (and tactics to achieve the strategy) were perfectly implemented. Every single goal of the essay has come to pass.